Digital Art class presents Food Truck Project showcase
Digital Art students designed their own Food Trucks to learn about the modern applications of graphic design
February 1, 2020
A semester of hard work and creative design cumulated in the Digital Art showcase on Jan. 30. Students of McLean’s Digital Art class were instructed to create and design a food truck, as well as an apron, menu, and business card, and present them in a gallery-like showcase in the Lecture Hall.
“This is the third year we’ve been doing it, and in previous years we’ve just had a little classroom party when we finished,” digital art teacher Jennifer Singh said. “But this year since I have such big classes, I really thought it’d be great to have everybody kind of come in and have it on display and just showcase it.”
Students were randomly assigned a type of food, style of design and location, and then create a model food truck based off the three variables.
“We were required to make a food truck with four sides,” sophomore Olivia Kehoe said. “Then we also had to make wheels and stuff and lights. We had to make a menu, which is also printed on the food truck, and we had to make business cards and an apron.”
The project was created to teach students about the professional uses of graphic design.
“It’s not just a class [where] you just design something on a computer and it gets lost somewhere,” Singh said. “You can actually apply it to everyday real world applications. So, I think it also shows them the process of coming up with ideas for developing for business.”
Sophomore Andy Thu was assigned to make a Korean food trunk based in Johannesburg with a minimalistic design. He had never made Korean food before and actually created a dish to serve with his truck.
“I just feel like mine came out really well and I probably wouldn’t have expected myself to create something that looked as good as it does,” Thu said.
As the project is annual, Kehoe is looking forward to discovering her location in future years.
“I wanted to get Paris, cause I love Paris, but I’m actually really happy with the way it turned out,” Kehoe said. “I really enjoyed doing the project and I think I learned a lot from it. And you can put it in your portfolio, so that’s really cool too.”
Singh is proud of the work her students have done, and is looking forward to expanding the project in future years.
“I love every single one of these trucks, they all have their own little personalities,” Singh said. “I’m just looking forward to adding more elements into it, and having people create these great things that they can kind of take with them.”