The moment that many Taylor Swift fans dreaded and anticipated has arrived as Taylor released her newest album Reputation on Friday, Nov. 10, which immediately received both negative and positive reviews within only the first 4 hours of its release. Is the new Taylor Swift truly dead?

To be brutally honest, on top of having a bad day already, Taylor’s new album happened to make it the slightest bit worse. For a die hard Swift fan, going from albums who’s songs varied in style and meaning, listening to Reputation was like listening to the SAME song saying the SAME thing on repeat for a painful 55 minutes.

In my last article reviewing Taylor’s songs from the album, “Look What You Made Me Do” and “…Ready For It”, my opinion on this new Taylor was clearly negative, yet it was apparent that I did have little hope left inside of me that maybe, just maybe, she would resurface when the full album came out. That, she did not.

Taylor and her album are a straight forward example of a full-scale artistic transformation; though it is a transformation that a great variety of fans like myself and media sites are against. This new Taylor comes off as someone who is completely bored with her life, so she decides to write songs with the same electronic background, talking about the, “same, old, bitter, things…,” (reference from Taylor’s song “Mean”). Sad, just sad.

All things being, Reputation is indeed dark, meaningful, sort of catchy (in an annoying way), emotional, and sort of provocative, which are all characteristics of Taylor’s previous albums. Taylor introduces her new revengeful sort of side in her songs “…Ready for It?”, “Look What You Made Me Do” , a feature with Ed Sheeran and Future called “End Game”, and a song that reminds me of what a 13 year old would sing if she stayed past curfew named “I Did Something Bad”. New emotional feelings surface in her songs “Delicate”, “Gorgeous”, and “Call it What You Want”. The same characteristics remain in the rest of the album.

This album sort of comes off to me as one big mess of complaints and self pity for problems as small as twitter beef with Kim Kardashian. It is repetitive, obnoxious, and not Taylor. Some have come to believe, or hope to believe, that this is the record lable’s doing, and not Taylor’s self made decision to become a new reckless soul and leave her true roots and red lipstick behind. One can only hope. Now, as the holiday season peers around the corner, all I truly want for Christmas is our beloved and deceased Taylor Swift.

Final Verdict: C-