It’s apparent that Lush is not that well-known of a company. Those who do know it, are skeptical of it. So, what is Lush and what does it stand for?

Lush Cosmetics was founded by Mark Constantine and Liz Weir in 1995. Mark (a trichologist, expert in the hair and scalp) and Liz (a beauty therapist) met in a beauty salon in Poole, UK. They talked for hours and learned that they both shared a passion: to produce freshly made cosmetics with little to no synthetics. Fun fact: shortly after meeting, the two married.

So, they got to work. They sat down together and like any successful entrepreneur, they asked themselves, “What problem needs to be solved?”, “How can I provide the solution to that problem?”, and  “What do I stand for?”

Here is what they decided the company would stand for: Mostly “Naked” products (Make products that do not require packaging),  no animal testing, ethical buying (meaning the countries from which these ingredients are sourced don’t support animal testing, the ingredients must be obtained by happy and well-treated workers, and of course, the ingredients must be only the best quality), all of their products would be vegetarian, only use recycled plastics, and last but not least, every single product would be handmade. With all of those questions thought out, they got to work on their recipes. Mark, being a trichologist, produced the haircare line which consisted of shampoos (naked and packaged)

With all of those questions and ethics thought out, they got to work on their recipes. Mark, being a trichologist, produced the haircare line which consisted of shampoos (naked and packaged), hot oil hair treatments, hair masks, henna hair dyes, conditioners, and styling products.

A former CTG customer, Andrew Gerrie, persuaded his boss Peter Blacker to invest in LUSH. It was the first time that LUSH, including its many forms, took any outside investment. It allowed LUSH to open a shop in the posh Covent Garden neighborhood. Now that LUSH could be considered a “proper London business,” Gerrie’s friend Craig Greenwood, a London stockbroker, invested more money into the company.

Currently, LUSH has over 800 stores and several factories. LUSH has matured into a dynamic, innovative, original and progressive retailer whose products are valued by thousands of people all over the world.